writer, editor & strategist

20x200

 

ROLE: Director of Curation and Content 

SUMMARY: Developed and executed cross-platform content strategy to build a beloved brand at startup ecommerce fine art site 20x200.com. Scaled editorial and curatorial processes for 3X output to catalyze 7X revenue growth. Maintained above industry average open rates and CTRs for email marketing campaigns throughout growth. Executed high-profile co-branded collaborations, including two fast-selling art collections for West Elm. Closed single largest sale (+$210K). Most proud of newsletters written to introduce new art and artists (a few of dozens, possibly hundreds, archived here). 

RESPONSIBILITIES:

  • Led ideation, research, writing, and editing of marketing and editorial multimedia content for JBP's three brands (20x200, Hey, Hot Shot!, and Jen Bekman Gallery), including: daily email newsletters, UI and SEO copy, press releases, ads, and content for blogs and social media platforms 
  • Managed staff and freelance writers and curatorial team
  • Developed and implemented social media strategy
  • Developed style guidelines
  • Managed editorial calendar, balancing creative, marketing, and operations objectives
  • Identified, engaged, and collaborated with 200+ artists and photographers to produce and present fine art editions, fostered ongoing relationships
  • Oversaw outreach and development of relationships with high-profile artists and institutions
  • Developed and executed on curatorial and content co-marketing collaborations with Indianapolis Museum of Art and The Alexander Hotel, Chronicle Books, West Elm, and Jetsetter
  • Managed strategic partnerships with non-profits, including the Magnum Foundation, Brooklyn Museum, Cooper-Hewitt, and Creative Time
  • Oversaw marketing, events, and project management of biannual, international, fine art photography competition, Hey, Hot Shot!, and assembled world-class panelists, photographers, writers, and editors